Bestselling Author and Leading Expert on Marketing and Customer Service

Kirk Kazanjian is an inspiring and authoritative voice on the latest trends in marketing, customer service, branding, employee engagement, leadership and successful business practices in today’s fast-changing and competitive world.

The bestselling author of some two dozen books, Kirk is also an internationally recognized expert on the investment markets and has served in various executive roles within the financial services industry.

A lifelong entrepreneur, Kirk has been involved in the business world since childhood. At age 14, he started a successful tour company and became the youngest accredited travel agency owner in the nation. He also hosted his own TV show.

Upon graduating with honors from the University of Southern California, Kirk became an award-winning television news anchor and business reporter.

He regularly interviewed top CEOs, politicians (including several U.S. and foreign presidents), celebrities and other newsmakers. His stories on all aspects of business appeared regularly on CNN Headline News and ABC-affiliate stations around the country.

After leaving broadcasting, Kirk served as Chief Marketing Officer for several top investment and wealth management firms. He is also the founding editor of Wall Street Insider, an investment newsletter, and has authored numerous investment books, including Wizards of Wall Street, The Market Masters, Growing Rich with Growth Stocks, Value Investing with the Masters and Buying Mutual Funds for Free. In addition, he created and wrote the popular Wall Street’s Picks and Mutual Fund Investor’s Guide series of annually updated books.

In addition, Kirk has written a number of bestselling business books showing how to create a competitive advantage through marketing, customer service and employee loyalty. His titles have explored the best practices of such leading companies as Enterprise Rent-A-Car, JetBlue, Build-A-Bear Workshop, Trader Joe’s, Krispy Kreme and Avon Products.

His mega-bestseller, Driving Loyalty, contains a proven formula for delivering exceptional customer service, creating a high-performing work environment, building strong brands, marketing effectively online and off, and, in turn, powering overall performance. It is based on the principles of Enterprise Holdings, which owns the Enterprise, National and Alamo car rental brands. Enterprise has used the strategies outlined in this book to become the number one rental car company in the world, both in size and customer satisfaction.

Driving Loyalty received high praise from some of the world’s top business leaders, including former Yum! Brands Chairman and CEO David Novak who said, “There’s no way you can read this book without taking away some great ideas and concepts that will help you grow yourself and your business.”

Kirk is frequently interviewed by the media and has appeared on CNBC, CNN, Bloomberg, and many other radio and television stations across the country. He has also been featured in numerous publications, including Barron’s, Entrepreneur, The Christian Science Monitor, Fortune and USA Today.

Kirk's Bestselling Books

Kirk has authored some two dozen business and investment books over the years. Below is a sampling of some of his bestselling titles:

DRIVING LOYALTY
In order to build a successful company today, you must create an unbreakable bond of loyalty between your customers and employees. Few have done this better than Enterprise Holdings, owner of the Enterprise, National and Alamo rental car brands. Driving Loyalty provides a blueprint that businesses of all types can use to deliver exceptional customer service, build strong brands, market effectively online and off, and, in turn, power overall performance.

EXCEEDING CUSTOMER EXPECTATIONS
What’s the secret to wowing your customers and maintaining a loyal and dedicated workforce? No one knows better than Enterprise Rent-A-Car, the world’s #1 car rental company. Drawing upon the secrets and time-tested strategies that helped Enterprise grow from a single location in the basement of a St. Louis car dealership into the global powerhouse it is today, this book reveals how to turn every customer into a "lifetime customer."

MAKING DOUGH
Mention the words “Krispy Kreme” and people start licking their lips. The company inspires such loyal customer devotion that new store openings routinely cause traffic jams and attract widespread media attention. How was Krispy Kreme able to build such a successful brand and business, especially since it spends almost no money on advertising? And what can other businesses do to emulate Krispy Kreme’s amazing accomplishments? You’ll find the answers in this book.

THE MARKET MASTERS
What strategies have made Wall Street’s top investors so successful? What are their biggest mistakes and proudest accomplishments? How do they invest their own money? And what are the keys to finding the best stocks and bonds? The Market Masters features one-on-one interviews with 18 of the world’s leading mutual fund managers, representing a variety of different styles—from growth gurus, value masters, bond wizards and international globetrotters.

Contact Kirk

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